Our story

Adway was born from the awakening that HR professionals spend too much time marketing to candidates and not enough time meeting them. Ever since it’s our mission to make sure the talent you look for is the talent you speak to.


The Adway family

The Adway team has a long experience in data-driven talent acquisition, recruitment marketing and cloud software. By combining our knowledge, you got the future of talent acquisition at your fingertips. Let’s get you going!


Adrian McDonald photo

Adrian McDonald

Chief Executive Officer

Adrian is an experienced company builder with a passion for automation, data and tech. He's been involved in developing new business models and emerging tech products in several countries. In other words, the perfect person to lead Adway.

Adrian’s linkedin
Sofia Eriksson photo

Sofia Eriksson

Head of People & Culture

As Head of People and Culture at Adway, Sofia's role is to find and foster the best-fit talents, who can help change the future of TA. Interested in joining the Adway team? Send her a message!

Sofia’s linkedin
Helena Brandt photo

Helena Brandt

Head of Legal

Helena has broad experience from different legal fields with a special focus on commercial contracts.

Helena’s linkedin
Victor Göthensten photo

Victor Göthensten

Chief Operating Officer

Victor is a digital marketer specialized in social media and has previously worked as a recruiter - This combined with a M.Sc. in product development and innovation makes him the perfect COO for Adway.

Victor’s linkedin
Viktor Nord photo

Viktor Nord

Head of Growth

As Head of Growth at Adway, Viktor partners with today’s biggest global companies to help them surpass their TA goals through superior employer branding, next-gen technologies, and data-driven automation in social media.

Viktor’s linkedin
Sara Dalsfelt photo

Sara Dalsfelt

Head of Relations

Sara's all about creating strong relationships and hosts LinkedIn Lives about recruitment marketing every week. In addition to her invaluable insights on TA, she brings 10 years of enterprise and B2B marketing experience to the table.

Sara’s linkedin
Rohan Dickinson photo

Rohan Dickinson

Head of Partnerships

An experienced HR manager turned Sales professional with a deep passion and knowledge for the TA industry. Now he's helping companies meet their TA goals.

Rohan’s linkedin
Richard Sörensson photo

Richard Sörensson

Head of Innovation

Richard is a senior developer and serial entrepreneur who’s spent more than 12 years developing cloud software in a broad range of industries. With his extensive background and proven expertise, Richard is beyond qualified to lead Adway’s Innovation team.

Richard’s linkedin

“We believe good things happen to organisations who find great people. The powers of data-driven talent acquisition spark infinite potential to do just that.”

Adrian's image

Adrian McDonald

Chief Executive Officer

Previous experience:

Our mission

Our mission is to make sure the talent you look for is the talent you speak to. We get there by combining social media job advertising, automation, advanced machine learning software and human expertise. As a data-driven talent acquisition partner, Adway actively guides customers in finding, connecting with and converting talent efficiently and strengthening their unique employer brand.

career CTA image


Our latest announcements

item image

Want to share our journey?

Reach out and we will share


We'd love to hear from you

career CTA image


Our team's great, but we've got room for more people

open positions

Our Offices

Come visit us!