What Are Cookies and Pixels?
Simplified, Cookies are little text files which are stored on the browser or hard drive of your computer or mobile device when you visit a webpage or application. Cookies work to make your experience browsing our site as smooth as possible and they remember your preferences, so you don’t have to insert your details again and again.
Cookies and pixels collect data about you but are typically constructed with privacy by design. Only the server that sets the cookie can retrieve the data it collects, and the data is often collected on an anonymized basis.
There are different kinds of cookies and pixels
Here we’ve summarized some handy information:
Cookies. Used to enable website providers to recognize your browser when you revisit a website and to save data such as your user name and preferred language settings
Tracking Pixels. Used to collect information about what you click on and what you’re interested in to enable relevant, interest-based advertising on sites such as Facebook.
The cookies we use have different lifespans
Cookies can be stored for varying lengths of time on your browser or device. Session cookies are deleted from your computer or device when you close your web-browser. Persistent cookies will remain stored on your computer or device until deleted or until they reach their expiry date.
The cookies we use can either be sent by us or by a third party
First-party cookies. They are sent by us when you visit our site.
Third party cookies. They are sent by our advertising and analytics partners, such as Facebook and Google, when you visit our site.
What Cookies Do We Use
Opt out here: https://tools.google.com/dlpage/gaoptout
The Google AdWords cookie is used to track conversions from ads in the Google search and on the Google Display network, as well as retargeting. The retargeting is anonymous targeting of ads across the Google display network.
Opt out here: https://www.google.com/settings/ads/plugin
The purpose for the processing of the personal data is that it enables Albacross to improve a service rendered to us and our website (e.g. “Lead Generation” service), by adding data to their database about companies.
The data that is collected and used by Albacross to achieve this purpose is information about the IP-address from which you visited our website, and technical information that enables Albacross to tell apart different visitors from the same IP-address. Albacross stores the domain from form input in order to correlate the IP-address with your employer.
You may at any time withdraw your consent to this processing. Such withdrawal may be made either by contacting us, or by contacting Albacross directly.
Opt out here: https://albacross.com/privacy-policy/
We use the Facebook Pixel to track user behavior, which enables us to send you relevant, targeted advertising on Facebook. It’s a tracking pixel that collects information about you, which is used to build and optimize target audiences for Facebook ads. For example, it collects and sends data, which is connected to an identifier such as your name or IP-address, to Facebook regarding that you have visited our site and what you clicked on.
LinkedIn Insight Tag
The LinkedIn Insight Tag enables the collection of metadata such as IP address information, timestamp, and events such as page views. All data is encrypted. The LinkedIn browser cookie is stored in a visitor's browser until they delete the cookie or the cookie expires (there’s a rolling six-month expiration from the last time the visitor’s browser loaded the Insight Tag).
You can opt out of cookies from LinkedIn on your LinkedIn settings page.
Intercom enables us to offer a live chat feature on our website. This cookie attempts to remember a user such that they may continue their conversation between different pages of the site and resume the conversation on repeat visits to the site.
Opt in or Opt out.
If you regret your given consent
Sometimes we share information about your use of the site with our social media advertising and analytics partners such as Google, Facebook, etc. We only do this to deliver our own services and marketing with their help. We do not share or transfer personal data to third parties for their direct marketing purposes without your permission.
Adway (Aktiebolaget Innovx), company registration number 559126-9286, is a Swedish liability company incorporated under the laws of Sweden, with its registered office at Gamla Almedalsvägen 4, 412 63 Gothenburg, Sweden. We are the responsible legal entity (controller) of your personal data as described above. We comply with Swedish personal data protection laws, including the General Data Protection Regulation (GDPR).