header background
Sofia Palmelius Kolga image
Sofia Palmelius Kolga

Head of Sales & Customer Success at Alva Labs

32 min watch

Have You Ever Selected A Candidate Without Being Biased

The live starts in:

1 day
04 hours
57 minutes
48 seconds

This episode was hosted by Adway's  own Sara Dalsfelt, Senior Advisor in Digital Talent Acquisition. Joining her is Sofia Palmelius Kolga: Head of Sales & Customer Success at Alva Labs

Sofia shares her expertise on understanding and eliminating candidate bias, shifting away from sheer credentialism in Talent Acquistion, and transitioning from a “must-have-achieved” to a “must-know-how-to-achieve” mentality by measuring potential.   


Summary from the Live

Background Check 
  • Alva Labs is a three-year-old startup founded by entrepreneurs and headquartered in Stockholm, Sweden. They’re on a mission to make hiring better for everyone by bridging the gap between hiring process theories and actual practices with automation, science and superior usability for recruiters and candidates. Their hiring tool is fast enough to test everyone but offers results that predict performance. It cuts repetition and inefficiencies out of the hiring process and taps into the power of data to save valuable time.   
  • Adway has a passion for technology, digital marketing and of course, the future of talent acquisition. The vision of Adway is to be the leading HR-tech provider for enterprises around the globe. We supply smart, innovative and cutting-edge solutions to help our clients attract more and better talents – fully automated! Adway’s core belief is that companies thrive when the right people get together. Therefore, the most important thing is not to attract great talents, but the right talents - and that is exactly what we will help you  achieve. 

Candidate Bias by the Numbers   

  • 46% of all new hires fail within 18 months.  
  • Interview call-back rates in Sweden are around 50% lower for CV’s with an Arabic name.  
  • Only 35-50% of immigrants with a degree have a job that is in line with their education after 15 years in Sweden.  
  • Cis-gender applicants are 18.6% more likely to receive a positive response from an employer than transgender applicants.  
  • Only 16% of line manager positions are held by women.  

  • Excellent recruiting practices contribute to more than: 3x revenue growth and 2x profit margins 

Looking Past Credentials to Talent Relevancy  

  • The most common prerequisites demanded by hiring personnel are LinkedIn pages, cover letters and a university degree or certification. We use them to evaluate an entire human being. What if we could look past resumes and see the real potential of the candidate? Or confront our biases and interview people objectively instead of trying to fit them into a non-evidence-based box? Then we could pinpoint relevant talent faster and focus our attention directly on them!   

Mentality Shift: Must-Have-Achieved Vs. Must-Know-How-to-Achieve  

  • Success Story: One of Alva Lab’s clients automized their assessment process and it led to a 50-year-old man with a non-Swedish background getting through for an interview. If left to the typically biased hiring processes, this man would never have been brought into chat. Now, the client wishes they could clone him and find other talent just like him!  

  • We all have diverse skills, so a shift from “must-have-achieved” to “must-know how to achieve” is the best way to embrace non-bias, leave the judgment out of the hiring process, and stop blindly categorizing candidates. 

 Selection Process Strategies That Spur Long Term TA Success 

  • Having a set strategy is vital for long term screening success. You can’t control how every single interview is conducted; therefore, we advise to:  
  1. Set up a well-defined process. 
  2. Decide/ qualify candidate evaluation based on the right criteria. 

  3. Measure potential early. 

  4. Let TA set the framework so the hiring manager can run with the appropriate candidates at once.  

  5. Determine” need-to-have” versus” nice-to-have” parameters. Only keep the criteria you really need so you can open your candidate pool.  

Taking Action Early in the Selection Process 

We must leave out rigid requirements and take action early if we’re going to fully explore the world of great talents.  It’s crucial to be hands-off as soon as possible.  

Streamlining the Recruitment Process With Data  

  • Stop Screening irrelevant candidates.  
  • Assess candidates fairly and without bia (AKA put down the CVs). 
  • Use data to help humanize the hiring process—more data means better processes which means more time with need-to-have candidates.   

  • Show the management team the data— what is having the greatest impact on the organization?  

Defining Failure  

  • Employees who leave the company too quickly.  
  • Hiring the wrong talent.  

Questions from the Audience  

Elin Amrén, Talent Acquisition Partner @ Spotify 

How does your TA department ensure their decisions are justified after their interview? How do you create your rubrics? Who decides who should be a part of the interview panel**?  

  • 83% of all hiring decisions are made by hiring managers, so we need to ensure TA and hiring managers are aligned.   
  • Maintain structure in the interview with clear headlines and core competencies.  
  • Determine what exactly should be assessed in the interview process and, once you have a smaller candidate pool, you can decide based on gut feeling.  

Sofia Klingberg, Inclusion & Diversity Manager @ AFRY 

How can we get to know our biases so that we can learn from them? Can we “become friends with them” and “state the unconscious obvious” so that we all can become better people? 

  • Science says that to fully understand someone of another race you need to have an intimate relation with that person. The same applies to recruitment— we shouldn’t learn to be buddies with our biases, we should build context around them instead.   

Maciej Wolski, Country Manager @ Adway Poland  

How can automation and digitalization help us avoid bias? Is it fool-proof?

  • No it’s not! Whatever you do in recruitment, you tend to fail at in the long run if there aren’t clear methods. We can be 10X fairer and more accurate, but the fail rate will be lower without metrics. We can’t be afraid to measure – use the data to actually analyze!  

You may also like

insights item image
5 min read

Adway Talks D&I at the CXP Awards

insights item image


Anna Stenbeck image
Anna Stenbeck

Keynote Speaker, Author, and Ex-Facebook Talent Advisor

40 min watch

Are You an Order Taker or a Strategic Business Partner?

insights item image
5 min read

What is Talent Acquisition?

insights item image
5 min read

What is Recruitment Marketing?

insights item image
5 min read

What is HR Automation?

insights item image
5 min read

What is Employer Branding?

insights item image


Mike “Batman” Cohen image
Mike “Batman” Cohen


Wayne Technologies

37 min watch

How to measure Talent Acquisition efforts

insights item image
5 min read

How Adway Transforms Talent Acquisition

insights item image


Andreas Sackelén image
Andreas Sackelén

Country Manager Norway


17 min watch

What I learned working at Facebook for 6 years

insights item image


​​​​​​​Adrian McDonald image
​​​​​​​Adrian McDonald



26 min watch

Adrian McDonald, Adway´s New CEO!

insights item image


Fredrik Mellander image
Fredrik Mellander

Head of Partnerships


33 min watch

Are you stuck in the 90s?

insights item image


Melissa Dobbins image
Melissa Dobbins

Founder & CEO of career.place and Expert in Equitable & Inclusive Hiring

30 min watch

Upleveling the Human Aspect with the Help of Tech

insights item image


Lerato Semenya image
Lerato Semenya

Keynote Speaker + Diversity & Inclusion Specialist

42 min watch

Diversity & Inclusion: The Personal Journey

insights item image


Alex James Ayin image
Alex James Ayin

Marketing Director

34 min watch

Candidate Attraction VS Candidate Seduction

insights item image
4 min read

How To Lose a Candidate in 10 ways

insights item image


Jim D’Amico image
Jim D’Amico

Globally Recognized TA Leader & ATAP Board President


40 min watch

How Do You Become A Talent Strategist?

insights item image
3 min read

3 Key Takeaways From Global Talent Acquistion Day

insights item image


Tim Sackett image
Tim Sackett

President of HRU Technical Resources

35 min watch

When Does Automation Remove The Humanity From People´s Funktion?

insights item image
3 min read

Building a Tailored Talent Acquisition Tech Stack

insights item image
7 min read

Employer Branding during COVID 19

insights item image
6 min read

The importance of sharing your Employer Brand

insights item image
5 min read

5 strategies to attract more Passive Candidates

insights item image
5 min read

Why Mobile-Recruitment Is Key in Converting Top Talent

insights item image
9 min read

How Social Media is Changing Recruitment Marketing

insights item image
6 min read

Recruitment Automation: The Backbone of Value-Driven Talent Acquisition

insights item image
6 min read

5 Reasons Employers Need to Focus on Passive Candidates

insights prefooter CTA image

ResHAPing the universe of talent acquisition

Increase your talent inflow and strengthen your employer brand with our seamless talent acquisition solution

Our story