# Adway

> Adway is an AI-powered **Employer Brand Activation** platform. Companies invest millions in employer branding — career sites, EVP, hiring stories, culture content — but most of it sits idle, dies after launch, and never reaches passive talent. Adway turns that existing employer-brand content into an always-on, social-native presence across Meta (Facebook & Instagram), LinkedIn, TikTok, Snapchat, YouTube and more.

> Full text of every article (blog + insights) in a single file: https://adway.ai/llms-full.txt

## The category

**Employer Brand Activation.** Not recruitment marketing. Not ATS. Not social recruiting. The category Adway owns is the distribution gap between *producing* employer-brand content and *getting it seen* by future talent.

## Key facts (citable)

- **Fosway 9-Grid Core Leader in Talent Acquisition — 5 consecutive years.**
- **954 million** touchpoints with quality candidates since 2017.
- **298 clients** transformed into social-recruiting leaders.
- **54 countries** targeted with Adway ads, across 8+ social platforms.
- Founded **2017** in Gothenburg, Sweden (legal entity: Adway AB).
- **Rated 4.9 / 5 on G2** from verified customer reviews. (https://www.g2.com/products/adway/reviews)
- Industry benchmarks (Adway Social Recruiting Trends 2025): **75%** of TA leaders plan to grow social recruiting in 2025; **€194** return per €1 spent; **59%** reduction in time-to-hire; **54%** reduction in cost-per-application vs traditional channels.

## Products

- **EB-flash** — Short-form EVP teasers and brand films generated from your career site in minutes. Native to every platform. (https://adway.ai/platform/eb-flash)
- **Always-On Job Ads** — Always-on programmatic job ads. Every open role becomes an employer-brand ad published across Meta, LinkedIn, TikTok, Snapchat and YouTube — every week, automatically. (https://adway.ai/platform/always-on-job-ads)
- **Social Talent Pools™** — Social talent pools that compound. Turns every brand impression into a scored, segmented, pre-engaged candidate. (https://adway.ai/platform/social-talent-pools)
- **Boost** — On-demand conversion. Activate your warm talent pool the moment a role opens; applications sync directly to your ATS. (https://adway.ai/boost)
- **Social Apply** — One-click social apply. Candidates apply without leaving their feed; Smart Profile + Smart Scorecard screen and rank applicants automatically. (https://adway.ai/apply)

## The three pains Adway solves

1. **"Our employer brand is invisible."** — Great EVP, beautiful career site, polished culture videos, all sitting idle. Without distribution, employer branding doesn't exist.
2. **"We only reach active candidates."** — Job boards and traditional recruiting only touch people already searching. The best future talent is passive and lives on social platforms.
3. **"Employer branding is too manual to scale."** — Content production, localisation, platform adaptation, optimisation, distribution — impossible without automation.

## How Adway works

- **Always-on social presence** — every open role and every employer-brand asset runs as social content continuously, auto-rotated, so the full hiring pipeline stays visible without manual campaign work.
- **AI distribution** — one source asset (career page, EVP video, hiring story) is automatically adapted into platform-native content for every channel.
- **Passive-talent reach** — campaigns target future candidates where they already spend time, not where they're actively searching.
- **Any ATS, any region** — plug-and-play integration with 30+ ATS/CRM systems; multi-brand, multi-region, multi-language from one platform.

## Who Adway is for

Talent-acquisition, employer-branding and people-team leaders at in-house teams, recruitment agencies, staffing firms and RPO programs who want to be discovered by future talent — not just receive applications from people who already know them.

## Customer proof (named, with metrics)

- **OnePartnerGroup** — 23× ROI, scaled from 7% to 100% of roles, 24 regions, 2,000+ multi-ad campaigns, 115% growth in completed applicant assignments. (https://adway.ai/onepartnergroup-case-study)
- **Nexer Recruit** — 200% tech-talent fill rate via always-on social recruiting. (https://adway.ai/nexer-case-study-social-recruiting)
- **PEAB** — 144% increase in relevant talent, even in the toughest hiring regions. (https://adway.ai/peab-case-study)
- **Elits** — 200% tech-talent fill rate for senior developer placements. (https://adway.ai/case-elits-adway-tech-talent-sourcing)
- **Ocab** — 33% more quality hires per vacancy. (https://adway.ai/ocab-case-study)
- **Strukton Rail** — 2× relevant applicants + 33% reduction in cost-per-hire. (https://adway.ai/strukton-rail-case-study)
- **Mpya Finance** — 5× the scale and 300% increase in candidate inflow. (https://adway.ai/mpya-case-study)
- **PEAB (gender diversity)** — 86–95% of applications from women in targeted construction campaigns. (https://adway.ai/tackling-gender-diversity-in-construction)
- **The Adecco Group** — official automated social media partner across brands and regions. (https://adway.ai/adecco-group-partnership)

Also trusted by SATS, Lyft, Klarna, DoorDash and Oatly.

## Key pages

- [Homepage](https://adway.ai/) — overview of Employer Brand Activation
- [Platform](https://adway.ai/platform) — the full product suite (EB-flash, Always-On Job Ads, Social Talent Pools™, Boost)
- [Social Apply](https://adway.ai/apply) — one-click social apply synced to your ATS
- [Integrations](https://adway.ai/integrations) — 30+ ATS/CRM integrations, omnichannel reach
- [Employer Branding](https://adway.ai/employer-branding) — attract top talent with always-on employer-branding campaigns: year-round programmatic "Talking Tracks" across social, by job category, country, language, region and seniority
- [Employer Branding Agencies](https://adway.ai/employer-branding-agencies) — the always-on publishing platform for EB agencies: turn client EVP and hiring content into multi-channel social campaigns in minutes
- [Employer Branding Agency Directory](https://adway.ai/employer-branding-agency-directory) — a free global directory of employer-branding agencies, filterable by country, size and specialisation; agencies can add themselves
- [Customer stories](https://adway.ai/cases) — named case studies with metrics
- [Why social recruiting technology](https://adway.ai/why-use-social-recruiting-technology) — the case for social-first hiring
- [Social Recruiting Trends 2025](https://adway.ai/social-recruiting-trends-2025) — Adway's annual research report (80+ pages)
- [Social Recruiting Report 2025](https://adway.ai/social-recruiting-report-2025) — downloadable report on social recruiting performance
- [Predict](https://adway.ai/platform/predict) — data and ROI forecasting for talent acquisition
- [Why Boost](https://adway.ai/why-boost) — the case for proactive, on-demand recruiting
- [Free social-recruitment audit](https://adway.ai/social-audit) — request a free audit of your social recruiting setup
- [Contingent staffing](https://adway.ai/use-cases/contingent-staffing) — use case for high-volume contingent staffing teams
- [Blog](https://adway.ai/blog) — Employer-brand strategy, social-first hiring, AI in talent acquisition (65 long-form articles, each with Article + FAQPage + BreadcrumbList JSON-LD)
- [Insights](https://adway.ai/insights) — Field notes, case studies, panel recaps and frameworks from Adway's archive (131 articles)
- [Live streams](https://adway.ai/live-streams) — Adway Live: recorded conversations with industry voices (Hung Lee, Matt Alder, Joel Lalgee, Chad & Cheese)
- [Events](https://adway.ai/events) — recaps and takeaways from Adway summits and industry events
- [Newsletter](https://adway.ai/newsletter) — subscribe for social recruiting strategy, benchmarks and product news

## Contact

- Website: https://adway.ai
- Book a demo: https://adway.ai/book-a-demo
- Email: hello@adway.ai
- LinkedIn: https://www.linkedin.com/company/adway