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Making Talent Acquisition Simpler, Smarter and More Successful

When HR professionals spend more time marketing to talent than meeting them, something has to change. Adway is on a mission to solve the world’s greatest hiring challenges through technology.


Trailblazing in Recruitment Marketing

Changing the way people recruit through technology is what we’re all about. We challenge ourselves and seek to be better, all the while finding innovative ways to help companies succeed.

Without great people, we wouldn’t have great technology and solutions. Talent is our passion, and innovation is what pushes us forward – further, faster and more ferociously – because we know its potential.


“We believe good things happen to organisations who find great people. The powers of data-driven talent acquisition spark infinite potential to do just that.”

Adrian McDonald

Adrian McDonald

Chief Executive Officer

Previous experience:

Microsoft widespace Result

Our Mission

We want you to access the entire workforce through automated social recruitment marketing.

By combining social media job advertising, automation, advanced machine learning software and expertise, we connect you to the right talent at the right time and at the right scale and speed. We want you to tell your story, showcase your employer brand and attract your next generation of employees – and we want to make it easy.

Way simpler. Way smarter. Way more talent. That’s our commitment.


Adway Leadership

Rohan Dickinson

Adrian McDonald

Chief Executive Officer

An experienced company builder with a passion for data and tech, Adrian has developed new business models and emerging tech products around the world – and now for Adway!

Adrian’s linkedin
Jay Ladva at Adway

Jay Ladva

VP of Revenue & Growth

Jay has 19 years of experience working with clients globally to empower their talent sourcing and attraction strategies.

Jay’s linkedin
Viktor Nord

Viktor Nord

Head of Growth

Viktor partners with global companies to help them surpass their talent acquisition goals through employer branding, next-gen technologies and data-driven automated social media.

Viktor’s linkedin
Richard Sörensson

Richard Sörensson

Head of Innovation

A serial entrepreneur and developer, Richard develops cloud software and spotted the need for HR to approach talent acquisition just like marketers approach customer acquisition. The result? Adway.

Richard’s linkedin
Sofia Eriksson

Sofia Eriksson

Head of People & Culture

A passion for talent runs deep and Sofia is on a mission to find and foster the very best talent to chart Adway’s future path, all the while changing the future of talent acquisition.

Sofia’s linkedin
Helena Brandt

Helena Brandt

Head of Legal

With a Master of Laws (LL.M.) and broad experience from different legal fields, Helena specialises in commercial contracts and corporate law, making sure the i’s are dotted and the t’s crossed.

Helena’s linkedin
Victor Göthensten

Victor Göthensten

Chief Operating Officer

A background in digital marketing, social media and recruitment combined with a M.Sc. in product development and innovation means Victor is always striving to grow and develop talent solutions.

Victor’s linkedin
Rohan Dickinson

Rohan Dickinson

Head of Partnerships

An experienced HR manager turned sales professional with a deep passion and knowledge for talent acquisition, now he’s helping companies meet their TA goals.

Rohan’s linkedin
Sara Dalsfelt

Sara Dalsfelt

Head of Brand & Community

Building and connecting social communities on and offline, when Sara isn’t immersed in digital marketing, she’s a regular commentator on recruitment marketing and hosts a weekly LinkedIn Live.

Sara’s linkedin

Latest News & Announcements

For media queries contact press@adway.ai

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Brave Thinkers Wanted

We have an amazing team, but always have room for more!


Core Leader 2022

9.2 NPS Score


Best Recruiting Innovator