Adway

Our story

Shaping Social Recruiting. The Adway.

Adway is an AI-powered social recruiting platform that helps in-house hiring teams and recruitment agencies attract, engage and hire talent on social media. Born in Gothenburg in 2017 and scaled across the globe, we’re on a mission to reimagine how the world hires top talent at the speed of social.

Adway team members taking a selfie before a live stream An Adway team member smiling on a cream sofa in the Gothenburg office A packed audience listening to a talk at an Adway event in the Gothenburg office
  • Founded in Gothenburg since 2017
  • 300+ clients in 54 countries
  • Fosway Core Leader 5 years in a row

Our journey so far

From Gothenburg to 54 countries

Founded
2017 in Gothenburg, Sweden
Co-founders
Viktor Nord and Richard Sörensson
Offices
Gothenburg (HQ), Stockholm and London
Who we serve
In-house talent acquisition teams and recruitment agencies
Recognition
Fosway 9-Grid Core Leader, 5 years in a row
Reach
954M+ candidate touchpoints, 300+ clients, ads in 54 countries

Why Adway exists

“When HR professionals spend more time marketing to talent than meeting them, something has to change.”
Adway is on a mission to solve the world’s greatest hiring challenges through technology.

4.9B

people on social media

2.5h

scrolling, every day

We shop, share, selfie, and send on social media; 4.9 billion people scrolling 2.5 hours on average, every day. Yet when it comes to recruitment, traditional processes keep companies locked out from tapping into the true potential of social—engaging top talent on their terms and in their feeds, before they even start searching.

Our approach

At Adway, we’re changing that.

With AI-driven automation and seamless ATS integration, our social recruiting technology helps in-house hiring teams and recruitment agencies transform their talent attraction, all from a single platform.

Our journey

A long way since 2017.

From Gothenburg, Stockholm and London out to the world. A Fosway 9-Grid Core Leader for the past 5 years, our strong team goes further to make sure our clients don’t just reach top talent on social—they resonate with them. Why?

Your best candidates aren’t applying first. They’re scrolling.

We don’t believe in waiting for candidates to find you. With programmatic social recruiting, our technology does the heavy lifting so you can focus on what really matters: hiring the best people faster, before the competition even knows they’re looking.

That’s the Adway.

An Adway team member smiling at her phone while scrolling in the Gothenburg office

954M+

touchpoints with quality candidates since 2017

300+

clients transformed into social recruiting leaders

54

countries targeted with Adway ads

Life at Adway

Serious about our client results. Not too serious about ourselves.

Stage nights, content days, Friday afterworks and the occasional office puppy. This is what building social recruiting looks like from the inside.

  • The Adway office's illuminated A sculpture in purple and pink neon
    The A
  • An Adway team member hugging a puppy in front of the A sculpture
    Office dog approved
  • An Adway team member presenting new product features on stage
    Product update
  • A glass of beer raised in the neon-lit Adway lounge
    Friday afterwork
  • An Adway team member smiling on a cream sofa beside a neon light
    The lounge
  • A DJ next to a giant inflatable gorilla at an Adway office party
    Party mode
  • Two Adway team members holding Adway's 2025 annual report
    Report launch
  • Filming a video with a gimbal camera in the Adway office
    Content day
  • The Adway team sharing a Christmas dinner with a view over the city
    Team Christmas dinner
  • A neon sign reading Purple Storm above a high table and bar stools
    Purple Storm
  • Three Adway team members taking a selfie before a live stream
    Going live
  • Two Adway team members on bar stools in front of the office's giant A sculpture
    Between meetings
  • An Adway team member carrying a beer keg on his shoulder
    Stocking the bar
  • The Adway office stage with lounge chairs and a large screen
    The stage
  • An Adway team member being interviewed in front of the neon-lit A
    On camera
  • Dancing in front of the DJ booth at an Adway party
    Dance floor
  • Two Adway team members giving a thumbs up on the office stage
    Good vibes
  • A cream sofa and glass table with white lilies in the Adway office
    Calm corner
  • Speakers laughing together on the Adway office stage
    Panel talk
  • Guests at a dinner table listening to a presentation at Adway
    Client evening
Life at Adway & open roles

Adway Leadership

The team shaping social recruiting

  • Viktor Nord

    Viktor Nord

    Co-founder & Head of Growth

  • Richard Sörensson

    Richard Sörensson

    Co-founder & Head of Innovation

  • Victor Göthensten

    Victor Göthensten

    Chief Operating Officer

  • Sara Dalsfelt

    Award · 2023 Female European Leader to Watch

    Sara Dalsfelt

    Chief Marketing Officer

  • Abel Abraham

    Abel Abraham

    Partner & Sales Director

  • Kristin Molin

    Kristin Molin

    Global Sales Director, Agencies

  • Madeleine Eneroth

    Madeleine Eneroth

    Head of Partnerships

Adway Board

Guided by operators who’ve built and scaled category leaders

Our board combines deep HR-tech, marketing-tech and SaaS-growth experience — steering Adway from Nordic challenger to global category-defining platform.

  • James Edward Saunders

    Chairman

  • Adam Vince Said

    Board member

  • Kerstin Elisabeth Cooley

    Board member

  • Peter Ove Karlsson

    Board member

  • Richard Sörensson

    Board member, co-founder

  • Viktor Nord

    Board member, co-founder

What we do

One platform for social recruiting

See it in action: read our customer cases.

About Adway: quick answers

What is Adway?

Adway is an AI-powered social recruiting platform. It automates job ads and employer-brand campaigns on social media and connects them to your ATS, so in-house hiring teams and recruitment agencies can reach candidates in their feeds, before they start searching.

Who founded Adway?

Adway was founded in 2017 in Gothenburg, Sweden, by Viktor Nord and Richard Sörensson.

Where is Adway based?

Adway is headquartered in Gothenburg, Sweden, with offices in Stockholm and London. Clients run Adway campaigns in 54 countries.

Who sits on Adway's board?

James Edward Saunders (Chairman), Adam Vince Said, Kerstin Elisabeth Cooley, Peter Ove Karlsson, Richard Sörensson and Viktor Nord.

Who uses Adway?

More than 300 employers and recruitment agencies use Adway to fill roles through social media. Read their stories on our customer cases page.

What recognition has Adway received?

Adway has been named a Core Leader in the Fosway 9-Grid for Talent Acquisition five years in a row.

Adway Live

Live from the front line of talent acquisition

We listen to learn and share what we know. Since 2021 we’ve gone live with the biggest voices in recruiting, from expert panels to deep-dives with the employers doing it best.

Live broadcasts
100+
Running since
2021

Featuring

  • Chad & Cheese
  • Matt Alder
  • Joel Lalgee
  • Mike "Batman" Cohen
  • Wolfgang Brickwedde
  • Tamara Schenk
  • Volvo Cars
  • PwC
  • Bolt
Watch Adway Live YouTube channel

Working with the world’s biggest brands

See how Adway turns social into your strongest hiring channel — or join the team building it.

Book a demo See open roles