Meta
"It's bigger than the work."
Watch now 12K
Social Recruiting Technology
Your next quality hire is on social.
Adway helps you reach untapped talent by automatically converting your job posts into targeted social media campaigns.
Trusted by 300+ global enterprises
+0%
Lower CPA with Social Apply
+0%
Increase in applicant quality per vacancy
+0%
Diversity lift across campaigns
Your employer brand. Activated on social.
Every vacancy. Every feed. Auto-adapted with Adway AI insights.
One source · Format, ratio, copy and pacing adapt per channel · One creative review, every feed.
One brand. Consistent everywhere.
One ad. Every feed. Auto-adapted with native UI and copy that fits.
Build what
moves
millions.
We're hiring
One source · auto-adapted
Reels
Build what
moves millions.
Apply now
Instagram · Reels
Feed
We're building the future of employer branding. Join us. 🚀
Build what
moves millions.
Life at Adway
Built by
people
who ship.
adway.ai
Build what moves millions.
👍❤😮
1.4K · 89 comments Like Comment Share
Facebook · Feed
Feed
Build what
moves millions.
Life at Adway
Built by
people
who ship.
2,841 likes
Adway Future of employer branding. #hiring #tech
adway.ai
Explore open roles
Instagram · Feed
Feed
We're scaling fast — join the people engineering what's next.
Build what
moves millions.
Life at Adway
Built by
people
who ship.
adway.ai
Build what moves millions.
👍❤
124 · 18 comments Like Comment Repost Send
LinkedIn · Feed
FollowingFor You
@adway
TikTok · For You
YouTube
Shorts
7.2K
438
Share
⋮ @adway
Build what moves millions.
original sound · @adway
Life at Adway
Built by people
who ship.
YouTube Shorts
Snapchat · Stories
One source · Format, ratio, copy and pacing adapt per channel · One creative review, every feed.
Your next great hire? Already in your social talent pool.
- 2hrs 21 min per day — average time spent on social media
- 5.24 billion social media user identities
- 6yrs 8m average social media consumption over a lifetime
- 7.5 social media apps per person
- 94.2% of internet users are on social media
LinkedIn
"Tools that move millions."
See more 8.4K
TikTok
"Open roles. Live now."
See open roles 23K
YouTube
"Real craft. Real people."
See more 16K
Social Apply. Up to 80% conversion.
Candidates apply right inside their social feed — no leaving the app, no career-site redirect, no CV upload. Removing that friction lifts application conversion to as much as 80%. Every applicant still lands straight in your ATS, enriched with a Smart Profile and ranked on entry.
Candidates auto-sync to 30+ ATS platforms — Teamtailor, Greenhouse, Lever and more.
Tap to see the candidate flow
Every vacancy becomes a campaign. Automatically.
Adway connects to your ATS and turns each job ad into targeted social campaigns across Meta, Instagram, TikTok, Snapchat, and LinkedIn. No briefs, agency, or manual work.
careers.yourcompany.com
zzz
1. Intake
We read your career site + EVP.
Image & Copy
Life at Adway
Build what moves millions.
See open roles
2. Generate
AI creates image & copy from your EVP.
Video
3. Bring to life
Stills become social-native motion.
4. Activate
Live in every feed. Always on.
Smarter with every interaction.
AI tests every variant — image, headline, EVP angle. Doubles down on the winner.
Cut
Category
Work-life balance
CTR 1.8%
Winner
Category
Compensation
CTR 3.7%
Adway keeps the winners running. Quietly cuts the rest.
Your candidate experience, alive in their feed.
Employer-brand films and live job ads, working in symbiosis — distributed natively across every channel.
Job ads
Brand ads
Every channel
Day 1 · Job ad
Day 4 · Brand ad
Day 7 · Testimonial
Day 10 · Brand values
Day 14 · Job ad
Brand ads build the desire. Job ads convert it. One system, every channel.
Recognised by Fosway. Trusted by TA Leaders.
75% of TA leaders say quality of candidate is their top priority. We say: if you want better hires, you need better targeting. That’s exactly why Adway was named a Core Leader in the 2025 Fosway 9-Grid™ for Talent Acquisition for the fifth consecutive year.
Download the report
Go beyond the pipeline. Boost your quality of hire.
For years, TA leaders have wondered whether social media attracts higher-quality candidates. This report reveals the answer.
Download the report
How Apoteket AB Achieved AI-Powered Talent Acquisition
Recruitment chaos — it’s a phrase many Talent Acquisition professionals know all too well. This was the reality a year ago for Apoteket AB, Sweden’s leading pharmacy chain with 3,000+ employees and 400+ pharmacies — outdated ATS, fragmented processes, inconsistent candidate experiences.
Discover the interview
PwC Sweden’s TA Transformation: Human-led, Tech-powered
In today’s hiring landscape, talent teams are under more pressure than ever to deliver fast, cost-effective, and high-quality results while managing candidate drop-off, complex systems, and intense competition for talent.
Discover the interview
The Big Shift: Recruiter + AI vs Recruiter Without AI
The uncomfortable truth: recruiters are no longer competing only against other recruiters. They are competing against AI-powered recruiting systems that learn faster and improve continuously. The future isn’t human versus machine — it’s recruiter with AI versus recruiter without AI.
Discover the interview
33% More Quality Hires Per Vacancy With Adway!
Ocab is a market leader in property damage restoration and sanitation across Sweden. Despite providing critical services, the company faced a major challenge: attracting not just more applicants, but the right applicants.
Discover the interview
Boosting quality of hire
Precision targeting of untapped talent
Next level employer brand activation
Pre-engaged social talent pool