Meta
Facebook + Instagram
Watched 52s · +1 to pool
1. Impression captured
Every view, watch, and click tracked across every channel.
Social Talent Pools™
Every impression,
remembered.
Every touchpoint — views, clicks, follows and visits — is captured into a relevant, scored talent pool that compounds every week.
4.2×
more likely to apply when they already know your brand.
Familiarity converts. Social Talent Pool™ builds that familiarity — automatically.
Every touchpoint.
Every signal. Captured.
The Social Talent Pool™ pixel captures every interaction across every platform. Views, clicks, video watches, profile visits — each one scores the candidate and moves them closer to the pool.
Live impression scoring
Ad view +1 pt
Video watch 50%+ +3 pt
Ad click +5 pt
Career site visit +8 pt
Multiple touchpoints → Warm tier
Your talent pool
Growing now
8 weeks ago Today
8,432 candidates
Impressions that compound.
Candidate journey
Marcus K.
Frontend Developer · LinkedIn
Aware
Saw your ad twice
Engaged
Watched 80% of video
Warm
Clicked career site
🔥
Moved to Warm pool
Signals scored
Ad viewsVideo %ClicksSite visitsReturnsTime
2. Scored
Candidates move through Aware → Engaged → Warm automatically.
Your talent pool
Growing8,432
warm candidates
+327 this week
Aware
4,821
57%
Engaged
2,394
28%
Warm
1,217
14%
Fed by Always-On Job Ads · EB-flash · Boost every week
3. Pool compounds
Six months in: 8,000+ warm candidates ready when a role opens.
Every impression
stays with you.
The pool grows with every Always-On Job Ads campaign, every EB-flash ad, every ad that runs. Every touchpoint compounds into a warmer, larger pool.
- Every Always-On job ad adds to it
- Every EB-flash brand film adds to it
- Every Boost activation cycle adds to it
- Career site visits score and enter automatically
Average pool after 6 months: 8,432 candidates
Pool activity
LiveER
Emma R.
watched EB-flash brand film
MB
Marcus B.
clicked job ad
SH
Sophie H.
viewed story ad
DK
David K.
visited career site
AL
Anna L.
watched video 75%
+327 added this week
8,432 total candidates
Not a database. A living pool.
Every interaction moves candidates through the tiers automatically. The pool is always current — no manual updates.
TIER 1 Aware
69%
Saw your content. Not yet engaged.
TIER 2 Engaged
22%
Watched, clicked, or followed.
TIER 3 Warm
8%
Multiple touchpoints. Ready to apply.
Also segmented automatically by
Category
TechManagementEarly careersJuniorSenior
Seniority
JuniorMidSeniorLead
Signal source
Meta adLinkedInTikTokVideo watchSite visit
See every signal.
In real time.
Track pool growth, engagement rates, tier distribution, and source breakdown — all in one dashboard.
Industry benchmarks included
See how your pool size, engagement rate, and warmth distribution compare to similar companies in your industry.
app.adway.ai/audiences
Social Talent Pool™
All channels · Last 30 days
Growing
Total candidates
8,432
This week
+327
Tier distribution
Aware 5,818
Engaged 1,855
Warm 674
Top warm candidates
ER
Emma R.
Senior Engineer
87 pts
WarmMB
Marcus B.
Tech Lead
74 pts
WarmSH
Sophie H.
UX Designer
68 pts
WarmEvery platform. One pool.
Social Talent Pool™ captures interactions across every channel simultaneously. Every platform contribution compounds.
Meta
"It's bigger than the work."
Watch now 12K
LinkedIn
"Tools that move millions."
See more 8.4K
TikTok
"Open roles. Live now."
See open roles 23K
YouTube
"Real craft. Real people."
See more 16K
Conversion lift
4.2×
more likely to apply when they know your brand
Pool size
8,432
avg pool size at 6 months
Growth days/year
351
days the pool grows each year
Built for the moment
you need to hire.
When a role opens, Boost activates the pool. Warm candidates see the role first. They already know you — they apply.
See how Boost activates the pool