Case study · Nexer Recruit
Nexer Recruit: 381% more applications and a 200% tech-talent fill rate
By Abel Abraham, Partner & Sales Director ·
A specialist IT and tech recruiter moved from manual sourcing to always-on social recruiting with Adway — and now delivers the right candidate for the right role, with one in three tech applications flowing through Adway.
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381%
more applications with Adway automated recruitment marketing
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1 in 3
tech applications now come through Adway
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−24%
shorter time-to-hire, measured conservatively
-
200%
tech-talent fill rate via always-on social recruiting
The challenge
Ambitious clients. Specialist roles. A constantly moving tech market.
Nexer Recruit helps ambitious clients grow and recruit the right-fit specialist competence they need — particularly in IT and tech, including the new wave of hybrid digital roles. That task requires Nexer Recruit themselves to constantly change and grow, with an innovative mindset and a deep understanding of how tech candidates move and engage.
To deliver, they needed a way to reach candidates where candidates actually are — social media — and to do it with the kind of data fidelity their tech-savvy clients expect. That meant moving past manual sourcing, ad-hoc campaigns, and gut-feel targeting.
About Nexer Recruit
A specialist recruitment firm on the Swedish market, focused on IT and tech competence. Nexer Recruit acts as a strategic partner — its role is to find the right candidate for the right role, including new hybrid digital positions.
The Adway approach
Tech talent, met on tech-native channels
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01
Reach candidates where they actually are
Tech talent doesn't refresh job boards — they scroll social. Adway lets Nexer Recruit show up in those feeds with the right role at the right moment, instead of waiting for candidates to find them.
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02
Data-led from day one
Adway's measurement layer underpins every campaign. Nexer Recruit picked Adway because they work based on data — and now have a real-time view of how each tech audience moves and engages.
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03
Always-on for hybrid digital roles
New hybrid and digital specialist roles need continuous presence, not one-off campaigns. Adway keeps Nexer's tech talent pool warm between requisitions, so the right candidate is reachable when the role opens.
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04
Strategic partnership, not just a tool
The Adway team operates as an extended specialist arm — combining the automated platform with hands-on advisory on targeting, creative, and conversion for IT and tech audiences.
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05
Control over recruitment marketing
A data-driven approach gives Nexer Recruit visibility and control over every euro spent — and a defensible point of view in client conversations about how IT roles really get filled today.
The results
Applications up, time-to-hire down, full control over the spend
With Adway, Nexer Recruit can deliver the exact right candidate for the role in a seamless way — keeping their ear to the ground on how tech candidates move while a data-driven measurement layer keeps recruitment marketing under control.
-
381%
more applications with Adway automated recruitment marketing
-
1 in 3
tech applications now come through Adway
-
−24%
shorter time-to-hire, measured conservatively
-
200%
tech-talent fill rate via always-on social recruiting
In their words
“We chose to work with Adway because they work based on data, and for us, that's a necessity.”
Susanne Hjälmered
Nexer Recruit · Specialist IT & tech recruitment
Fill specialist tech roles with always-on social recruiting.
See how Adway's automated recruitment marketing builds a tech talent pool that compounds month over month.