Our Story – Making Talent Acquisition Simpler & Smarter

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We shop, share, selfie, and send on social media; 4.9 billion people scrolling 2.5 hours on average, every day. Yet when it comes to recruitment, traditional processes keep companies locked out from tapping into the true potential of social—engaging top talent on their terms and in their feeds, before they even start searching.

At Adway, we’re changing that. With AI-driven automation and seamless ATS integration, our social recruiting technology helps in-house hiring teams and recruitment agencies transform their talent attraction, all from a single platform.

From our home in Sweden and out to the world, we’ve come a long way since 2017. A Fosway 9-Grid Core Leader for the past 4 years, our strong team goes further to make sure our clients don’t just reach top talent on social—they resonate with them. Why?

Because in today’s world, your best candidates aren’t applying first. They’re scrolling. We don’t believe in waiting for candidates to find you. With programmatic social recruiting, our technology does the heavy lifting so you can focus on what really matters: hiring the best people faster, before the competition even knows they’re looking. That’s the Adway.

Adway Leadership

Viktor Nord

Head of Growth

Viktor partners with global companies to help them surpass their talent acquisition goals through employer branding, next-gen technologies and data-driven automated social media.

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Richard Sörensson

Head of Innovation

A serial entrepreneur and developer, Richard develops cloud software and spotted the need for HR to approach talent acquisition just like marketers approach customer acquisition. The result? Adway.

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Victor Göthensten

Chief Operating Officer

With eight years at Adway—first steering our brand and growth as Head of Marketing, now orchestrating hyper-growth as COO—Victor thrives on challenge, action and continuous learning. He thinks in processes, not one-offs, capturing every insight to build smarter recruitment tech and seamless operations. He’s happiest when turning complex problems into scalable solutions.

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Sara Dalsfelt

Chief Marketing Officer

Sara is one of the 15 Female European Leaders to Watch in 2023, as recognised by Entrepreneur Magazine. When she isn't steering our marketing ship, she’s a recognised thought leader on recruitment marketing and hosts a weekly LinkedIn Live.

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Abel Abraham

Partner & Sales Director

With 10+ years in recruitment advertising, recruitment marketing, and HR tech, he’s helped 200+ organisations attract better candidates, faster. At Adway, he leads strategic partnerships with large employers, using social recruiting to reach untapped talent and drive quality directly into their ATS.

Abel’s linkedin

Kristin Molin

Global Sales Director Agencies

Kristin is Adway’s Global Sales Manager, partnering with recruitment and staffing agencies worldwide. With 15+ years in sales, staffing, recruitment, and HR tech, she understands both the operational realities and strategic goals recruiment agencies navigate daily. With Adway’s automation-first social recruiting technology, agencies can boost quality of hire, reach untapped talent pools, and turn every job ad into a client-winning brand campaign. Ready to stand out in a saturated market? Kristin’s your go-to.

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Madeleine Eneroth

Head of Partnerships

Madeleine leads the charge on all things partnerships at Adway - building bold, strategic collaborations that expand our reach and amplify our impact. From tech alliances to go-to-market synergies, she’s all about scaling value, not just connections. If it moves recruitment marketing forward, she’s in.

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