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Recruitment Marketing Made Simpler

Adway automates social recruitment marketing so you can focus on the candidate experience and make more quality hires. Our social recruitment technology is built for scale, with enterprise-level, volume recruitment in mind to identify and deliver the right talent.

Build social talent pools, reduce cost per hire, and remove reliance on expensive sourcing tools – forever.

Recruitment Marketing

Smarter Technology to Hire Way More Talent

Adway integrates with your ATS and our smart automation software guarantees your job and employer branding adverts are published when and where your ideal talent hangs out. Through automation and machine learning, your content is targeted to relevant talent pools, delivering an enhanced, personalised candidate experience that converts.
Simply upload your job on your career site and our software takes care of the rest!

Natural Lighting

Hyper-Personalised Targeting

Adway lets you target passive talent pools and turn them into active applicants.

  • Create personalised campaigns to target talent pools straight from your ATS
  • Adway reviews social behaviours and 50,000 attributes data points to target the right talent
  • Tailored job and employer ads are delivered to segmented talent pools
  • Look-a-like audience mapping lets you reach new talent pools – at scale
  • Campaigns self-optimise to get better and more applicants over time


Our self-service dashboard gives your talent teams complete transparency and visibility of their ads. Preview, collaborate, share on social feeds or cancel ads, it’s all at their fingertips.

Dynamic Reporting Portal

Review your results in real-time. Adway lets you preview, follow, share, edit and analyse the results of your campaigns, letting you track ROI and benchmark successes.

Smart Data for Simple Decision-Making

Make informed, strategic decisions about your recruitment marketing.
Data-driven insights combined with machine learning means your campaigns are constantly learning and updating, delivering you better and better results – faster and more (cost) effectively.



more relevant


work hours


decrease in time
to hire

Darlene Alderson

Way Simpler.
Way Smarter.
Way More Talent.

All companies should have access to the entire workforce. It should be easy, cost-effective and accessible to find the right people, anywhere on the planet.


Core Leader 2022

9.2 NPS Score


Best Recruiting Innovator