
How Adway Meets Fosway’s 5 Critical Factors
The Fosway 9-Grid™ is the only market analysis model that’s used to understand the relative position of solutions and providers in the Talent Acquisition market.
It’s based on five critical factors, and we’ll show you how Adway was selected for each one.
- Performance
This 9-Grid™ factor comprises:
Market Performance: how often a vendor is shortlisted, their wins and whether they grow faster than the market.
Customer Performance: how well a vendor delivers, how deeply their customers extract value from their solutions, and how much customer advocacy does the solution provide.
Adway is a High-Performance Solution:
- We often win competitive tenders from corporate enterprise customers. Our customers are some of the most innovative and biggest employers on the market. The NHS for instance, employs over 1.3 million people in the UK alone.
- We achieve higher levels of customer impact and advocacy when compared to similar solutions in the market.
- We consistently make positive impacts for our customers through the speed of implementation, business return, service quality and recurring customer value.
We’re incredibly proud to see our performance has been ranked as markedly higher this year vs 2022!
- Potential
This factor of the 9-Grid™ distinguishes the solution’s scope, sophistication and capabilities.
Adway is a Mid-Potential Solution: Our solutions are broadly reaching, highly sophisticated and rich enough to meet the needs of our enterprise clients.
- Presence
This critical factor is about the size of a vendor’s customer base and their presence in the overall market.
Adway is seen as a Lower-Presence based on the newness of our offering and niche as a Specialist in Programmatic Social Campaigns.
We pride ourselves on being early adopters and leading innovators in our space. We’re positioned toward strong future performance and growth with a proven record of accomplishment of success and as Fosway’s analysis on market trends show – we’re on the cusp of the next big shift.
- Total Cost of Ownership
This factor represents the full cost of acquiring, implementing and using our solution (typically over a 3- 5-year period).
Adway has a Mid-Cost of ownership for both internal and external costs keeping us agile to meet our customer’s needs and deliver on ROI.
- Future Trajectory
This factor encompasses the positioning of the vendor based on the current market trends as they relate to the vendor’s Performance and Potential.
Adway’s performance is trending upwards! With no signs of slowing down anytime soon. The secret ingredient to success: Social Recruiting is starting to skyrocket across the TA (Talent Acquisition) industry.
The Fosway Group expects that programmatic social campaigns will be a key ingredient for achievement in the coming years.
Download the Full Fosway 9-Grid™ Report
Fosway's industry analysis of current market realities is well worth a deep dive.
The talent acquisition industry is constantly evolving with important trends emerging, specifically the use of AI-powered personalization and programmatic advertising.
Market disruptors, such as Adway's advanced solutions in intelligence, automation, and candidate nurturing, are what will enable corporates to remain cutting-edge and resilient.
Click here for the full download.
Or visit the Fosway website at www.fosway.com for more information on The Fosway Group’s research and services.