Free report · Social media recruiting
Social Recruiting Report 2025
At Adway, innovation drives everything we do. That's why we're thrilled to share our groundbreaking research that validates the power of social media in attracting more qualified candidates.
- Free download
- Industry-first research
Social media's role in recruitment: an academic perspective
This report is based on industry-first research conducted by F. Yiğit Kavak, one of Adway's talented data analysts — The Effect of Social Media on Search Frictions and Its Impact on Recruitment, completed at Ludwig-Maximilians-Universität München.
This research represents a major step forward in understanding the role of social media in talent attraction. And it isn't just an academic exercise — it's a game-changing study with real-world implications. By analysing how platforms like LinkedIn, Facebook, Instagram and TikTok reshape the recruitment landscape, Yiğit's findings provide actionable insights that will guide recruitment strategies on social media for years to come.
The report at a glance
A preview of the spreads inside — from search frictions to platform demographics.
Beyond the pipeline
This report provides a forward-looking perspective on the future of talent acquisition, offering insights and strategies that will remain relevant throughout 2025.
Drawing on the latest research — including The Effect of Social Media on Search Frictions and its Impact on Recruitment (Kavak, 2024) — it highlights how social recruiting and programmatic advertising are transforming access to the Total Addressable Talent Market (TATM).
These tools unlock previously untapped talent pools, streamline recruitment processes, and enable organisations to attract high-quality candidates who meet minimum job requirements while delivering new skills and perspectives.
In this report
- Social Media's Evolving Role in Recruitment
- Maximising Recruitment ROI: Increased Traffic Per Euro Spent
- Distinct Demographic Data Across Platforms
- Driving Candidate Quality with Social Media Recruitment
- Job Categorisation Analysis: Top Categories on Social Media
- Driving Workforce Diversity Through a Multi-Channel Strategy
- Reducing Time to Attract and Hire: A Smarter Recruitment Approach
And more!
Also from Adway
Looking for the trends edition?
The Social Recruiting Trends 2025 report pairs 80+ pages of industry-first research with data from thousands of job campaigns — and breaks down the five trends reshaping talent acquisition.
Read Social Recruiting Trends 2025Ready to put the findings to work?
See how Adway turns every vacancy into a social-first campaign.
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