Why Boost

Why Boost? The need for proactive recruiting.

In today's competitive hiring landscape, the traditional "post and pray" method is no longer enough to secure the talent your team needs.

  • Campaign already generated
  • One click to launch
  • Runs on the channels your TA team chose
Boosted Adway job ads on smartphones — social recruitment campaigns on Facebook, Instagram, LinkedIn, TikTok and Snapchat, with a card reading 'decrease your time to hire by 8 days'

Boost your ads today

Your campaign has already been automatically generated and is ready to target the top talent you need to fill your role. Boosting makes sure it gets seen on the social media platforms your TA team has already identified as right for your business goals.

44%*
increase your fill-rate
8 days*
decrease your time-to-hire
52%*
reduce the number of applicants you need

*Average estimates our clients achieve — exact results may vary.

Why social media?

The most talented professionals may not be actively seeking new opportunities — but they do want to hear from you. The challenge? How to reach them.

Social media is where they already spend at least 2.5 hours of their day, every day. Boost your ad with a simple click, and Adway's software targets the most relevant profiles through automatic matching and data analysis.

  • Reach passive talent where they already spend their time
  • Automatic matching and data analysis find the most relevant profiles
  • No campaign setup — boosting is a single click

4.8 billion

people worldwide use social media daily — both white and blue collar workers.

2h 30min

the average time spent on social media platforms daily.

Job boards only reach people actively searching. Social reaches the rest — the candidates who would say yes to the right role, but will never go looking for it.

Fourteen-day ad journey comparing eCommerce travel retargeting with recruitment ads — from an enticing first ad, to testimonials and reviews, to a final 'last chance to apply' offer
The same retargeting journey that sells a holiday can sell a career — sequenced ads over 14 days.

The Adway effect

We use proven eCommerce tactics to ensure your ad reaches the right person at the right time. A dream hotel becomes a dream job; a glowing customer review becomes an employee testimonial.

Not only are you attracting talent like you would a customer — every ad also promotes your organisation, building your employer brand with each impression.

See how Boost activates your talent pool

Simple. Automated. Social.

Your TA team has already done the work behind the scenes to set you up for success. Adway's software has already generated your ad. All that's left to do is choose your boost.

Want the full picture? Boost is one part of the Adway platform — built to activate the warm talent pool your employer brand keeps growing.

Adway recruiter view of an auto-generated campaign for a Support Pharmacist role, with Boost Small, Medium and Large options across Facebook, Instagram and LinkedIn