Adway × The Adecco Group partnership — branded job ads on phone mockups surrounded by social platform icons

Official partnership · The Adecco Group × Adway

Welcome to your official automated social media partner

Scaled, hyper-targeted social media advertising for every Adecco Group brand and region — powered by automation and AI.

Empowering The Adecco Group's global recruitment through automation & AI

Welcome to Adway. We're thrilled to embark on this journey as an official partner of The Adecco Group — a partnership set to tackle the struggles of modern-day recruitment through AI-powered technology and the impact of social media.

Through automation and machine learning, we enable scaled social media advertising that is fast, effective and hyper-targeted. We're here to ensure The Adecco Group reaches all available talent — not just those actively seeking on job boards.

One platform, every brand

Adecco brand tile Akkodis brand tile LHH brand tile

Adway automatically generates Adecco, Akkodis or LHH branded ads and distributes them according to the predefined business objectives of your region.

How it works

Candidates are targeted with a messaging journey — similar to tactics used in an eCommerce journey — proven to maximise conversions and boost your CV pipeline.

Unlike traditional posting to job boards, where up to 80% of candidates are likely to already exist in your system, we reach a previously untapped source of talent — reducing the true cost per qualified applicant.

Flow diagram: job postings flow from your ATS into Adway Connect, become branded social ads distributed across social channels, and applicant information feeds straight back into your ATS

Setup is simple and seamless

  • Plug-and-play with Adecco Connect and your existing ATS, CRM or HCM
  • Live and publishing in under 2 weeks once brand material is in place
  • New roles auto-generated from your ATS — start sourcing in seconds
  • ISO 27001 certified and GDPR compliant
Four tiles: ISO 27001 certified, plug-and-play ready, integrated with Adecco Connect and your existing ATS, CRM or HCM, GDPR compliant
Stat tiles: 70% of the global workforce are passive jobseekers, 4.8 billion people worldwide use social media daily, 80% are open to hearing from you, Social Talent Pools, expand your existing CV pipeline x100

Why social media?

Social media enables us to consolidate your recruitment marketing data across multiple regions and activities — and target highly sought-after talent by reaching them where they spend at least 2.5 hours of their day.

In addition, with a mobile-first candidate experience, we're able to reach passive talent and secure their interest, contact details and applications at scale — anywhere in the world, and faster than other competitive offerings.

Simple. Automated. Localised sourcing at speed.

"Adway's targeted social campaigns surprised us with the speed of the results. Unlike our usual approach of using local job boards for all roles, the leads we've received through Adway are unique and highly valuable. These aren't candidates we've seen through any other channel, making them a fresh and impactful addition to our recruitment efforts. Remarkably, within just one week, we've identified several candidates with whom we are excited to move forward. Additionally, the geographic targeting was spot-on; most candidates are located right here in Bulgaria, aligning perfectly with our preference to hire locally due to legal constraints."

— Customer Testimonial, Akkodis Bulgaria

Why Adway?

Adway stands out as an approved Adecco Group partner — and the partnership is built to scale across brands and regions, from first launch to full Adecco Connect integration.

  • An approved Adecco Group partner — trusted, high-quality services for every brand and region
  • Global reach: access to the largest pool of talent across the world
  • Automation and AI for unmatched efficiency — advanced bidding tactics and big data, no manual ad work
  • Exponential growth: expand your CV database and tap into entirely new pools of talent
Partnership rollout timeline: GDPR compliant, ISO 27001 certified, Akkodis launched in 10+ countries, LHH launched in US and Europe, Adecco launching in Europe, scaling globally with a GBU framework for every region, full Adecco Connect integration

FAQ

  • Will I find my candidate on Meta?

    Don't worry, you're not the first to ask! Many of our customers are on the hunt to fill hard-to-fill executive roles and all have been both surprised and impressed by the results.

    What is important to remember is that Meta's vast user base includes a diverse demographic spanning various industries and professions. With over 2.8 billion monthly active users globally, Meta platforms like Facebook and Instagram are integral to reaching passive talent — even people who would self-report not being on social media.

    By leveraging Adway's sophisticated targeting tools, we ensure that your job ads reach both active job seekers and the passive talent who may not actively browse job boards but do, like all of us, spend significant time on these platforms. This approach unlocks a previously untapped pool of candidates, increasing your chances of finding the right match.

  • How fast will we start getting applicants?

    Setting up with Adway is fast and simple. As soon as we can get the right brand material from you, we can get you publishing in under 2 weeks. Once live, the applicants will begin to roll in almost immediately.

    From then on any new roles you need to go live with are automatically generated from your ATS so you can start sourcing in seconds! This rapid deployment is especially advantageous compared to the slower, more labor-intensive processes associated with traditional job boards and the high costs of platforms like LinkedIn.

  • Will these applicants be relevant to my region?

    Absolutely. While we operate on a global scale, our technology excels in localising recruitment efforts. We tailor our campaigns to meet your specific regional requirements, ensuring that the talent we attract is not only qualified but also perfectly aligned with your local needs.

    This targeted approach helps mitigate the common challenges of regional recruitment, providing you with a candidate pool that is both skilled and conveniently located.

  • Will these applicants be in our pipeline already?

    One of the key advantages of using Adway is the ability to reach new pools of candidates. Unlike on job boards, where you can only target active job seekers, social media enables you to reach ALL available talent, especially passive talents.

    This is critical for expanding your talent pools with fresh, quality candidates.

Proof from the field

Hand holding a phone showing a branded social job ad with the headline Join us

Contingent staffing at scale

How Adway's platform enabled an industry leader to achieve 23X the ROI by scaling their social recruiting from 7% of roles to 100%.

Explore case studies
Collage of branded social recruitment ads for technical and engineering roles

Profitable social talent attraction

How Adway's Talent Attraction System enabled an industry giant to generate a new revenue stream and achieve 15x the ROI for permanent staffing.

Explore case studies

Let's get started

Tell us about your brand and region, and our partnership team will plug you into the best framework for your market — from first brand material to live, automated campaigns.

Get in touch

Prefer email? Reach the team directly at [email protected]