Insights
Field notes from the front line
Case studies, frameworks and perspectives on social recruiting, employer branding and the future of talent acquisition.
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Maximising Recruitment Outcomes on Meta
Meta recruitment ads can improve outcomes with the right ad formats, targeting, optimisation, and tools like Adway’s social recruiting technology.
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Social Recruitment Campaigns: Practical Approaches for
Practical, repeatable approaches to running social recruitment campaigns — structured, data-driven tactics that reach passive talent and scale across platforms beyond LinkedIn.
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The Essential Guide to Recruiting Email Automation
Recruiting email automation improves candidate experience, boosts response rates, and integrates with ATS and CRM systems for efficient communication.
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Unlocking the Power of TikTok Recruitment Ads: A
Learn how to use TikTok recruitment ads effectively with formats, benchmarks, creative tips, targeting strategies, and performance metrics.
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AI Social Recruiting: Transforming Hiring Through Data and Efficiency
AI in recruitment marketing helps reduce cost-per-hire, improve time-to-hire, and boost recruiter productivity through data-driven targeting and automation.
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Creating 'We’re Hiring' Posts That Actually Work on Social Media
Learn how to create 'We’re Hiring' posts that work on social media using visuals, clear CTAs, and platform-specific formats to reach top candidates.
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Social Recruitment Campaigns: Practical Approaches for Modern Teams
Social campaigns help organisations reach passive talent through platforms beyond LinkedIn. Learn how data-driven social recruiting and Adway scale hiring.
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Social Sourcing in Modern Recruitment: Building Quality Pipelines Through Social Channels
Social sourcing helps recruiters improve candidate quality and ROI. Learn how Adway enhances hiring outcomes through smart, authentic social recruiting.
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Unpacking AI Recruiting Chatbots: What They Are and Why They Matter
AI chatbots support recruitment by automating tasks like screening, scheduling, and FAQs, improving candidate experience and recruiter efficiency
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Weighing the Pros and Cons of Social Recruiting: An Objective Analysis
Explore the pros and cons of social recruiting, from global talent access and cost savings to privacy risks and candidate representation challenges.
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A Practical Apporach to Social Recruiting
A hands-on approach to social recruiting — the workflow, targeting and measurement tactics modern TA teams use to convert passive candidates at scale.
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Choosing AI Recruitment Software for Enterprise Hiring
Enterprise AI recruitment software helps reduce time-to-hire, improve quality of hire, and support compliance in complex global hiring environments.
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Choosing Recruiting Software Beyond the ATS
Choosing an ATS is just the beginning. Learn how Adway enhances recruitment by optimizing candidate attraction and improving hiring outcomes through AI-powered social recruiting.
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Snapchat Recruiting: Engaging the Next Generation of Talent
Snapchat helps organisations engage Gen Z talent through visual storytelling, AR formats, and data-driven social recruiting strategies supported by Adway.
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Social Recruiting Software That Works with Your ATS
Discover how Adway enhances your recruitment stack by automating and optimizing social recruiting, seamlessly integrating with your ATS and CRM to improve hiring outcomes.
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The Comprehensive Guide to Social Recruiting Ads
Discover how social recruiting ads are revolutionizing talent acquisition by leveraging targeted social media campaigns for efficient and effective hiring.
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TikTok: Formats, Strategies and Why it Matters
Learn how TikTok is revolutionizing recruiting with creative content, strategic campaigns, and technology like Adway to engage Gen Z and early-career professionals effectively.
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Why Instagram Job Posts Fail (and How to Fix Them)
Why Instagram job posts fail and how to fix them. Learn how to effectively use Instagram for recruitment with data-driven insights and automation.
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Best AI recruiting tools: Adway vs HeyJobs vs Gaia (Q4 2025)
Explore how AI recruiting tools like Adway, HeyJobs, and Gaia are revolutionizing talent acquisition with social media sourcing, AI screening, and seamless ATS integration.
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Top Programmatic Social Media Job Advertising Platforms for 2025
Discover the top programmatic social media job advertising platforms for 2025 that streamline recruitment, enhance candidate quality, and reduce time-to-hire.
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10 Leading Recruitment Tech Companies for Programmatic Social Media Advertising
Discover the top 10 recruitment tech companies revolutionizing talent acquisition with programmatic social media advertising for precision targeting, real-time optimization, and improved hiring outcomes.
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Recruiters’ Future in the Age of AI: Agent Managers & Orchestrators
Discover how AI recruitment is transforming the recruiter’s role. Learn from Vanessa Raath how Agent Managers and Orchestrators use AI to automate workflows, boost quality of hire, and stay human in an AI-powered world.
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The Evolution of Social Media Targeting in Recruitment Marketing
Discover how advanced social media algorithms are revolutionizing recruitment marketing by enhancing targeting precision and ad quality, leading to higher-quality hires in less time.
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How Ocab Boosted Quality of Hire with Adway's Social Recruiting Technology
Ocab turned invisible roles into quality hires with Adway’s social recruiting. See how they boosted candidate quality, cut time-to-hire, and built a brand talent actually wants to join.
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Adway Recognised as Fosway Core Leader for 4th Year Running – Boosting Quality of Hire with Social Recruiting
Adway has been named a Fosway Core Leader in Talent Acquisition for the fourth year in a row. Discover why our social recruiting technology continues to lead the market in quality of hire and automation.
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Introducing Adway's Talent Attraction Suite
Adway launches an industry first Talent Attraction Suite.
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How Adway's Talent Attraction System is Transforming Recruitment
Discover how Adway's Talent Attraction System is transforming recruitment through strategic use of social media. Learn why platforms like Facebook, Instagram, and LinkedIn are key to attracting top candidates, and how AI-driven strategies can outperform traditional job boards. Perfect for recruiters seeking a compet...
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Adway's Social Recruiting Report 2025!
Adway’s Social Recruiting Report 2025 reveals how AI-driven social recruiting, backed by 80+ pages of research and job data, finds better candidates faster
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How Bolt Turns Employer Branding into a Business Growth Engine
Hear from Bolt’s Global Employer Branding Manager, Grete Kivi, on how employer branding drives business growth, attracts top talent, and secures leadership buy-in with data-driven strategies.
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Adway and Oddwork Partner to Transform Talent Attraction with Strategic, Hyper-Personalised Recruitment Marketing
Discover how Adway and Oddwork are revolutionising talent attraction with hyper-personalised recruitment marketing. Learn how cutting-edge technology meets expert storytelling to elevate employer branding and connect with top talent.
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Social Media’s Role in Recruitment: An Academical Perspective
Discover how social media transforms recruitment with groundbreaking research from Adway’s F. Yiğit Kavak. Learn how platforms like LinkedIn and TikTok deliver faster hires, better candidates, and long-term talent attraction success.
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30 years of Recruiting Wisdom from Volvo Cars' John Rose
30 years of recruiting wisdom, what has changed, what has stayed the same.
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Where Are Companies Spending Their Recruitment Budgets 2025?
Discover how companies are shifting recruitment budgets to social media in 2025 to attract top talent efficiently using Adway's AI-driven Talent Attraction System.
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Highest skills shortage in 17 years? Sharpen those sourcing tools!
Three tools to implement today to ensure you find the best talent, quickly and keep your skills pipeline filled
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Uniting Tech and Talent: Recruiter Enablement in 2024!
Recruiter Enablement for recruiter empowerment in the age of AI and automation.
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How to Build a Winning Business Case for TA Tech!
Learn how to build a compelling business case for Talent Acquisition Technology (TA Tech). This guide explores the importance of data hygiene, AI-powered tools, and budget allocation, helping transform recruitment into a strategic, revenue-driving function. Discover how TA Tech can elevate your talent strategy and a...
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TA Tech Unboxed: Attract the Best Talent Faster than the Competition
Chris Haslam and Darren Bush unbox the world of social recruitment advertising with Sara and Victor from Adway.
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From Job Board to Full-Service Agency: Indeed’s $327B Pivot
Understanding Indeeds announced move from Job Board to full-service recruitment agency.
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How Apoteket AB Achieved AI-Powered Talent Acquisition: Faster Hiring and Smarter Recruitment
Discover how Apoteket AB transformed its talent acquisition strategy with AI-driven tools, cutting Time to Attract by 20 days and boosting applications per vacancy from 5 to 23. Learn how proactive recruitment and data-driven insights can revolutionize your hiring process.
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SIME 2024: Embracing Hyper-Personalisation in Recruitment
Insights from SIME 2024, how hyper-personalisation and candidate experience, is reshaping hiring practices to attract and retain top talent effectively.
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Tamara Schenk: Marketing, Talent Attraction and Tech
Repairing a fractured sourcing landscape through integration tech; Authenticity and AI; Putting candidate experience first.
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What Happens When AI Hires AI?
With both sides of the job market depending on AI for empowerment, what are the responsibilities of recruiters.
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PwC’s Journey to Boosting Quality of Hire!
Discover how PwC Sweden transformed recruitment with AI-powered social recruiting -boosting candidate quality, reducing friction, and driving real ROI.
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How to Build a Strategy For Conscious Inclusion: Walking the Walk
A step-by-step strategy to build true conscious inclusion in the workforce: Beyond the buzzword of diversity, equity and inclusivity
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Candidate Attraction VS Candidate Seduction
Alex James Ayin of Wiser on moving from candidate attraction to candidate seduction. 24/7 storytelling, content strategy, and building a recruitment journey that converts passive talent.
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Double The Results On Your Job Ads!
Now that you’ve taken the plunge into social media recruiting, you may be looking for a deep dive into how you can unleash its full potential. We’ve got you covered.
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Improve your Diversity & Inclusion strategy
Adway's Sara Dalsfelt keynotes Trustcruit's CXP Awards on Diversity & Inclusion in talent acquisition. Practical D&I strategies, hiring bias mitigation, and inclusive candidate experience.
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Wolfgang Brickwedde: Recruiting Trends for 2024
Exploring Recruiting Trends 2024: Benchmarks, Insights & Challenges, from a survey of 3,500+ senior recruiters and TA heads throughout the DACH region.
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Shaping the Future of Recruiting: Insights from Adway's Summits
Recruitment is no longer about finding candidates; it’s about being found! - this phrase reverberated with an electrifying energy at Adway's TA Summits.
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Everyone's Driving A Tesla, But We're Still Recruiting Like We Did 15 Years Ago?
Why recruiting still feels like 2006 in an era of Teslas and AI. Glenn Martin (Radical Recruiter) on what TA can learn from disruptive industries — and how to modernize hiring.
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There's no such thing as too many applicants!
William Tincup (RecruitingDaily) on why there's no such thing as too many applicants. How to optimize the application process so volume becomes an advantage, not a bottleneck.
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Joel Lalgee, LIVE with Adway - Become irreplaceable in TA
Mastering social media and building your personal brand is vital to ensuring you become irreplaceable in Talent Acquisition and Recruiting in 2023.
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Social Recruiting Trends Analysis 2023
Social Recruiting Trends Analysis 2023
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Recruiting and Staffing: Unlocking New Revenue with Adway
Empower your recruiters, attract candidates and clients by transforming Social Recruiting into a profitable endeavour with Adway's innovative technology.
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How To Use Emojis in Your Recruitment Marketing 🚀
If you think emojis have no place in recruitment marketing, think again! In case you didn’t already know (but we’re pretty sure you did), an emoji is a visual representation of an emotion, object or symbol that speaks a thousand words that some letters simply can’t.
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Adrian McDonald, Adway's New CEO
Earlier this year, Adway’s Senior Advisor of Digital Talent Acquisition, Sara Dalsfelt went live with a major announcement: Who is Adway’s New CEO?!
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Diversity & Inclusion: The Personal Journey
Lerato Semenya of Chromatic Consulting on the personal side of D&I in recruiting. Belonging, beyond-race-and-gender diversity, and why inclusion matters in talent acquisition.
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Have You Ever Selected a Candidate Without Being Biased?
Sofia Palmelius Kolga (Alva Labs) on eliminating candidate bias. Moving from credentialism to potential-based hiring, plus practical tools to remove bias from the selection process.
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How Do You Become A Talent Strategist?
ATAP's Jim D'Amico on the journey from talent advisor to talent strategist. The skills, mindset shifts, and business literacy TA professionals need to lead strategically.
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How to Build Your Business Case For Social Recruitment Marketing: Live With Matt Alder
Matt Alder joins Adway Live on building the business case for social recruitment technology — how to win internal buy-in and prove ROI for social-first hiring.
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Why You Should Post Job Ads During Summer
It’s summertime, the livin’s easy, and many of your top talent-stealing competitors are kicking their heels up and enjoying some well-deserved holiday time off. But not you. Why? Because you’re a savvy TA expert who knows it’s the perfect time to sneak in and snatch up some of the best candidates for the job.
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Recruiting Young Talents With These 5 Keys
How can you attract young talent and make sure they stay? What does science tell us? This is the summary from our live stream together with our partner Aon Assessment where you'll get your hands on these 5 keys based on science!
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Upleveling the Human Aspect with the Help of Tech
Melissa Dobbins (career.place) on using tech to amplify — not replace — the human side of hiring. Removing bias, harnessing data, and reaching operational excellence in TA.
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Adway's Summer Playbook
Summer playbook
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Adway named Core Leader in Fosway 9-Grid™ 2023
Adway wins coveted spot as Core Leader & Specialist in Programmatic Social Media Recruiting in prestigious 2023 Fosway 9-Grid™.
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ATAP’s Global TA Day: Top Trends in Automation & Social Recruiting
Get our takeaways from ATAP Global TA Day 2022 - see the top trends in automation and social recruiting!
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How to Attract the Right Competence with New Technology
TietoEVRY's Anna Gulliksen and Isabella Seege on attracting the right competence through global D&I OKRs and tech-enabled recruitment marketing — practiced in reality, not theory.
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IHR Manchester: Everything You Need to Know
Two things were clear for attendees at IHR Manchester 2022: One, from exhibitor to attendee, everyone was excited to engage and collaborate in person after the two-year hiatus; and two, the job of the TA professional continues to evolve and assume greater responsibility.
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Reaching the unreachable job candidates with HR tech
Digital transformation has created unimaginable opportunities for talent acquisition - and new challenges to meet. How do we reach passive candidates in an ever-competitive media feed Never mind reach: how do we find the right person for every role, when the fit is key but speed is a must?
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When Does Automation Remove The Humanity From People's Function?
Tim Sackett (HRU Technical, The Talent Fix) on when automation goes too far in TA. Where to draw the line so technology amplifies — not erases — the human core of hiring.
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Building a Better Digital Candidate Experience
The ultimate guide to social media recruiting
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Chad and Cheese go Live with Adway - Tech, Automation & Revenue Growth
The ultimate way to build your TA powerhouse and unpack how to build the most resilient Talent Aquisition setup and what tech can get your there.
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Don't be fooled by the click-bait, 2023 is set to be great year for TA
What the European talent market will look like in 2023, 4 strategies to make 2023 a success.
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Hung Lee goes live with Adway - AI Hacks For Recruitment Marketing
Hung Lee joins Adway Live to share AI hacks for recruitment marketing — prompt-engineering tips and practical ways to personalise talent attraction without being a tech expert.
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Spotted in the wild – Adway headed to the Recruitment Agency Expo
Here are our top 3 takeaways from the Recruitment Agency Expo, the UK’s No.1 Recruitment Industry Event!
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Social Recruiting 101
Social Recruiting 101 — a clear primer on what social recruiting is, why your best future hires are passive and live on social, and how to start reaching them where they already spend time.
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The Adway Guide to Smarter Automation
The Adway guide to smarter automation — how to automate recruitment marketing without losing the human touch, and scale talent attraction across every channel.
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Adapt Your Social Recruitment Strategy in the Age of Data Privacy
How to adapt your social recruitment strategy in the Age of Data Privacy
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Recruiting on Social Media
The ultimate guide to social media recruiting. Learn how to get the most out of your job advertising on social media.
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The True Value of Measuring Cost Per Application
The value of measuring Cost Per Application alongside other data points, to drive an effective recruitment marketing strategy.
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#AdwayWrapped – 22 delicious recruitment campaigns to inspire you
Check out how automated recruitment campaigns can look fabulous! Attract those passive candidates with our inspiring examples of great social recruiting 🌟
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We're innovating recruitment marketing
See how Adway automated recruitment marketing is the most innovative actor in HR Tech and talent acquisition
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Adway Celebrates the IHR Awards Finalists
See insightful Adway interviews with the IHR Awards 2022 Finalists!
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Adway announces investment to continue global expansion
Read all about how Adway is shaking up the world of HR tech with our innovative solution for automated recruitment marketing
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Stop relying on UTM to evaluate your recruitment marketing traffic
See why UTM traffic is not enough to track and analyse your recruitment marketing data - and what to do instead.
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Adway Live: Mega Trends In Talent Acquisition With Hung Lee
Get a full summary with key takeaways on the mega trends in talent acquisition from our popular Live with Hung Lee!
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9 Reasons this summer is a historic opportunity for your social recruiting
Why summer is the best — not the slowest — recruiting season. Internal data from Adway shows summer drives the highest social recruiting engagement and lowest cost-per-application.
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Founders Focus Ep.29 with Adway’s Viktor Nord & Adrian McDonald
Adway’s Viktor Nord and Adrian McDonald sat down with Hung Lee of Recruiting Brainfood, for Episode 29. of Founders Focus, a show that gets up close and personal with the business leaders who are changing the way we work today.
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Adway Live: Bullet Proof your Social Recruiting
Check out the Adway Live with SmartRecruiters on how to bulletproof your social recruitment marketing!
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Bulletproof Your Digital Candidate Experience With Adway’s New Quick Guide
We have a brand new guide that gives you the tools you need to build a better digital CX. And it all involves thinking like a UX designer.
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The 2022 Fosway 9-Grid™ Features Adway as a Core Leader & Specialist in Social Recruiting
We’re positive you’ve heard of them before, but Fosway Group is Europe’s #1 HR industry analyst and the only European-centric research and analysis that enables talent professionals to evaluate their vendor procurement options based on five critical factors. It’s our privilege to announce that they’ve given Adway a ...
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How to Succeed With Inclusive Talent Acquisition
Instead of blaming our “unconscious bias” for everything that goes wrong in recruitment, how about we start actively implementing some change? In 2022 and beyond, it’s time to make a mental shift.
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What Facebook's Anti-discrimination Policies Mean for Social Recruiting
If you’re recruiting talent with job ads on social media, this change can have several implications on your targeting process. No longer can you (or should you!) target candidates based on age, gender, or interests.
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Reach Passive Candidates While You Celebrate The Holidays!
Forget the myths about recruiting season cooling off for the holidays… with the right recruitment marketing strategy and the power of social media job ads, you can get a head start on your New Year’s headcount while your competitors are left in the cold.
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How Do You Become Data Driven?
Becoming data-driven in Talent Acquisition is more than a buzzword that’s trending online. To maximise the process of being data-driven, it takes a few targeted steps and the ability to charge forward without fear.
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Social Recruiting: The Great Game Changer
This past Autumn, Adway’s Partnerships Development Manager, Richard Swenman, was asked to give a series of keynote speeches on a topic that’s changing the game in Talent Acquisition: Social Recruiting.
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Is Hiring For Diversity Hiring For Second Best?
Nearly 90% of companies are concerned with reducing bias in their talent acquisition process, so this was the perfect opportunity to dig DEEPER into the layers of conscious inclusion!
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The Great Recruitment Reset Featuring Adway, Cornerstone, Broadbean & Enboarder
This panel discussion is about leveraging agile approaches and TA technologies in the ever-changing world of recruitment. Together, they talked about lessons learned since March 2020, specifically the need and opportunity to ‘reset’ recruiting for the long-term with innovative recruitment solutions.
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Adway at ATAP’s Global TA Day
This session is for anyone who’d like to: increase the diversity of new hires, attract passive talents, increase the quantity and quality of candidates. Get off under-performing job boards .
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Engaging the Most Disconnected Workforce of All Time
Cornerstone OnDemand's Stefan Robsen on engaging today's disconnected workforce. Hybrid-work strategy, candidate trust, and 24/7 storytelling for talent attraction.
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Busting Employer Branding Myths
TLA, Holiday Extras, and the British Army bust the biggest employer-branding myths. How to get internal buy-in, measure EB impact, and adapt your brand post-COVID.
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Adway takes in 32M to remove the human bias of recruiting
Gothenburg, 15th May 2021: Adway is announcing that it has raised growth funding to accelerate their product innovation and international expansion. The fast-growing HR Tech company is reshaping the entire recruitment industry, using AI to remove the human biases. They’re also doing this on the new battleground for ...
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How to attract female talent
In this article, we’ll discuss 5 key points to consider when planning your recruitment advertising campaigns to enable you to attract more women.
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Recruitment Is Not Tinder, And Here's Why!
Recruitment isn't a swipe-right culture — long-term hires need authentic brand storytelling. Talentech's Maja Lindström and Elin Filipp join Adway on building genuine candidate relationships.
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What is Employer Branding?
Employer branding 101: what it is, why it matters, and how to define one that attracts the right candidates. Practical EB strategy for talent acquisition teams.
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What is HR Automation?
HR automation explained: how to streamline recruiting, onboarding, and performance management. What HR automation saves, what it doesn't replace, and how to roll it out.
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What is Recruitment Marketing?
Recruitment marketing demystified: how content, social, and inbound tactics from B2B marketing apply to hiring. Reach passive candidates, build talent pipelines, and stand out.
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What is Talent Acquisition?
Talent acquisition explained: the four pillars (employer branding, planning, sourcing pipeline, candidate journey) and how a TA team operates differently from traditional recruiting.
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Improve your Diversity & Inclusion strategy
How social media recruiting reduces unconscious bias. Algorithmic targeting, broader reach, and inclusion strategies for hiring teams committed to D&I outcomes.
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Talent Acquisition Systems
Smart recruiting technology is really the Jack of all trades. It can rank resumes and qualifications, assess and respond to candidates, ask questions, offer feedback, and even streamline talent acquisition through social media.
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How to measure Talent Acquisition efforts
Mike 'Batman' Cohen (Wayne Technologies) on the KPIs that actually matter in digital talent acquisition. From source-of-hire to time-to-fill: master the data behind recruitment success.
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How Adway Transforms Talent Acquisition
Inside Adway's partnership with Epicenter's House of Digital Innovation. How AI-powered social recruiting changes talent acquisition for fast-growing tech companies in the Nordics.
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What I learned working at Facebook for 6 years
Andreas Sacklén joins Adway as Norway Country Manager. His 6 years scaling Facebook's commercial footprint inform how social-data-driven recruiting reaches Norwegian talent at scale.
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Are you stuck in the 90s?
Is your ATS holding you back? Teamtailor's Fredrik Mellander on what Applicant Tracking Systems were supposed to do — and where today's tools fall short. How to modernize your hiring stack.
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Are You an Order Taker or a Strategic Business Partner?
Anna Stenbeck, ex-Facebook Talent Advisor, on shifting recruiters from order-takers to strategic business partners. How TA teams add real value beyond filling roles.
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Building a Tailored Talent Acquisition Tech Stack
How to build a TA tech stack that fits your hiring volume and strategy: video interviewing, ATS, CRM, sourcing tools, recruitment marketing platforms. A buyer's guide for talent leaders.
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Employer Branding during COVID 19
How to maintain a strong employer brand through layoffs, remote work, and uncertainty. Crisis-era employer branding tactics for talent acquisition teams navigating change.
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How To Lose a Candidate in 10 ways
10 ways companies sabotage their own recruitment process — and how to fix each. From slow response times to poor candidate experience: the pitfalls modern TA teams keep falling into.
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3 Key Takeaways From Global Talent Acquisition Day
Three takeaways from ATAP's Global TA Day virtual summit — 1,500+ attendees, 70+ speakers — on the trends, tools, and predictions shaping talent acquisition going forward.
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The importance of sharing your Employer Brand
Built an employer brand but nobody's seeing it? Why distribution beats creation: how to share your EB on social media to reach the workforce that defines modern hiring.
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5 strategies to attract more Passive Candidates
Attracting passive candidates can be challenging. We've therefore put together a list of 5 things every company should implement to have an effective passive candidate recruitment strategy.
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5 Reasons Employers Need to Focus on Passive Candidates
Active candidates aren't enough: 5 reasons recruiters must reach passive talent. Skill shortages, candidate scarcity, and how to engage the 70% of professionals not actively job hunting.
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Why Mobile-Friendly Recruitment Is Key in Converting Top Talent
Only 43% of companies have mobile-friendly career sites — but 45% of job seekers use mobile to apply. How mobile-first recruitment converts top talent in a smartphone-first market.
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How Social Media is Changing Recruitment Marketing
How social media reshaped recruitment marketing for the mobile-native Gen-Z workforce. Why TA teams must show up where passive candidates already spend time — and how to do it well.
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Recruitment Automation: The Backbone of Value-Driven Talent Acquisition
What recruitment automation actually does for TA teams: streamline repetitive tasks, free up sourcing time, drive measurable hiring outcomes. The backbone of modern recruiting.
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Put the field notes to work
See how Adway turns these ideas into always-on social recruiting on your own roles. Book a walkthrough with our team.